Canadian Moving Picture Digest (Jan 28, 1956)

JAY L. SMITH
EDITOR AND
PUBLISHER

VOL. 48, NO. 5

Toronto

By JAY L. SMITH

bean

The Public Relations Committee
of the Motion Picture Industry
Council is currently putting into ef-
fect a scheme which could very
easily provide the shot-in-the-arm
desperately needed by all our thea-
tres in Canada,

It has always been a great source
of puzzlement to me, personally,
why this great Industry of ours, not
only in Canada, but in the U.S. as
well, has invariably “missed the
boat consistently in the field of
Public Relations.

Probably no Industry has done as
much locally, and nationally, for
the common weal, and _ received
less credit. Even the Motion Pic-
ture War Services Committee,
which functioned so efficiently dur-
ing World War II, giving millions
and millions of dollars worth of
free services to our country’s War
Effort, got less recognition for its
efforts, than other Industries which
did much less.

We have always had the knack
of ballyhooing, and boosting and
publicizing individual pictures,
with exceptional results in most
cases, and we have always been
able to get behind any cause or
appeal, and see it through to a
successful conclusion, but when it
comes to “tooting our own horn”,
and publicizing ourselves AS AN
INDUSTRY, nine times out of ten
we have failed miserably.

A crying need of our Industry
for many, many years, has been
a top-flight Public Relations Coun-
cil and Counsel, and it looks as
if the Public Relations Committee
of the Motion Picture Industry
Council may, at long last, be the
start, at least, to fulfilling that
need.

At the meeting last week, chair-

(Continued on Page 6)

CANADIAN |

RAY LEWIS
FOUNDER
1915-1954

FIRST WITH THE FILM NEWS IN CANADA

Published by CANADIAN MOVING PICTURE DIGEST COMPANY LIMITED

JANUARY 28, 1956

Cttee. For Audience Plan

Margolius-Hardiman Co-chairmen
Chaplin Welcomes Quick Response

Toronto: Charles S. Chaplin, chairman of the Motion Picture
Industry Council’s Public Relations Committee welcomed the quick
response to his Audience Participation Plan. In Toronto, Mort Morgolius,

Republic Bonus Drive
Runs Year-Round

Toronto: Frank Vaughan, gen-
eral manager, J. Arthur Rank Film
Distributors and Walter Manley,
Republic’s representative in Can-
ada jointly announced the start of
a year round Republic Bonus

(See BONUS DRIVE Page 14)

20th-Fox Setting Pace For 1956
Plans Thirty-Four Features

Toronto: Twentieth Century-Fox is seeking to set the pace for
major studios in 1956 by scheduling a program of 34 pictures, the
largest number the company has undertaken to make during a 12-month

period in almost ten years. The
closest approach was made in the
1952-53 season, when it distribut-
ed 28 features.

Plans for the production in-

(See 20th-FOX Page 6)

Sahara Theatre-Diner
Opens In Edmonton

Edmonton: A new entertainment
spot in Edmonton, Alta., is the
Sahara Theatre-Restaurant, built at
a cost of $250,000 by Windsor
Theatres, Ltd., of Edmonton. The
800-seat theatre is managed by

(See SAHARA Page 3)

CinemaScope 595 At
Imperial, Toronto

Toronto: A striking advance in
the art of the motion picture will
be unveiled here February Ist at
the Imperial Theatre when Twen-
tieth Century-Fox will show for the
first time its revolutionary new

(See "SCOPE 55 Page 13)

Famous and Jim Hardiman, Odeon
were named as co-chairman and
have already had their first plan-
ning meeting with representatives
from all the Toronto circuits as
well as many of the independents.

Lionel Lester, president of the
MPTA of Ontario after consulta-
tion with members of his executive
stated, “we will encourage any
(See TORONTO CTTEE Page 14)

Bingo Curbs Soon
Exhibitors Hope

Toronto: Bingo is continuing to
make headlines across the country
with Vancouver papers featuring
headlines of “Giant Bingo Games
Set” and most dailies carrying a

story from Edmonton headed
“$12,000 House Winner Faces

R K 0 Cheating Charges”,
The Vancouver story stated,

SUPPLEMENT
— Page 7—

Monster bingo games—with prize
lists up to $10,000—are planned
by Kinsmen clubs in New West-
minster and North Vancouver.
In New Westminster, a Kins-
(See BINGO Page 13)

Herbert J. Yates Wires Message
To Canadian Theatre Owners

“Republic Pictures for the new year 1956 has inaugurated the
greatest production year in its 20-year history. From January Ist to
July 1st Republic has appropriated $15,000,000 for the production of
De Luxe Pictures for motion picture theatres, Republic will also sepnd
$1,500,000 in cooperative advertising with exhibitors in both large
and small towns. Republic will feature its mew anamorphic system
“Naturama” and all De Luxe pictures will be photographed in “Tru-
color” . . . With the quality of pictures the industry is making there
is no doubt in my mind that there will be a great boxoffice resurgence
in 1956, and with these great pictures coming up there can be no
question that motion pictures are still the public’s cheapest and best
form of entertainment. Warm regards — Herbert J. Yates.”

ne 3
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WILD BUFFALO!

NEVER SUCH SCENES! WILL LIFT THE FOLKS OUT OF THEIR SEATS!
IT’S GREAT! M-G-M’s “THE LAST HUNT” FILMED IN DAKOTA BAD LANDS!

When this thundering herd comes
stampeding at your audience
and your theatre trembles with the
terror of frantic, pounding hoofs;
when Robert Taylor, as the kill-crazy

hunter, and Stewart Granger, who

foresees the extermination of the M-G-M presents in CINEMASCOPE

“THE LAST HUNT’

Starring

ROBERT TAYLOR

STEWART GRANGER
LLOYD DEBRA RUSS
NOLAN PAGET TAMBLYN

Screen Play by RICHARD BROOKS
Based On the Novel by MILTON LOTT + Photographed in EASTMAN COLOR
Directed by RICHARD BROOKS © Produced by DORE SCHARY

buffalo, come to grips over a beautiful
Indian girl; when the thrills of “THE
LAST HUNT” and the majesty of its
backgrounds in CinemaScope and
Color unfold on your screen, you'll
know you have one of the BIGGEST
attractions of 1956!

(Available in Magnetic Stereophonic, Perspecta Stereophonic or 1-Channel Sound)

M-G-M WEEK— FEB, 5-11 + “An M-G-M Picture On Every Screen of the World”

JANUARY 28, 1956

SAHARA

(Continued from Page 1)

Emanual Pyrcz, who has owned the
Gaiety Theatre in Leduc for the
last six years and also operates a
theatre in Wetaskiwin.

The theatre
pressively decorated in a coral and
sea green color pattern. It is cen-
tred by a 16 by 36-foot Cinema-
Scope screen framed by large

auditorium is im-

coral draps which cover the en-

tire front of the auditorium.

The custom-made seats have
spring-filled backs and are stag-
gered for better visibility.

Twinkling little lights on the
ceiling give a _ theatre-under-the
stars impression.

Egyptian scrolls and a Lotus de-
sign decorate the walls and carry
out the unusual desert mood.

In the foyer, large artificial palm
trees extend almost to the top of
the two-storey high ceiling. A
leopard skin is mounted on one
wall. Large murals depicting desert
scenes are featured in the theatre
lobby and restaurant, while the
floors are covered with a special-
ly woven rug with Egyptian and
desert designs.

The theatre is equipped with a
party room and the management
offers a light lunch service for
children’s parties, club parties and
other groups.

A marquee protrudes above the
entrance of the theatre, and above
that is a large window, framing
the tops of the two giant palm
trees inside the main entrance. The
entire building is finished in multi-
colored paint. An _ eye-catching
neon-lit tower extends 65 feet
above the building.

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Toronto

The Lady Barkers of Toronto Variety Tent No, 28 arranged the
clubs first social event of 1956 in the form of a Monte Carlo Night
Friday evening Jan. 20, at the clubrooms, the layout proving to be a
miniature Las Vegas or, you might say, a casino of Monaco in recogni-
tion of Prince Rainier whose bride-to-be is Hollywood actress Grace
Kelly.

\Country

Manager George Davie of the Famous Players’ Palace Theatre in
the Toronto East End got right behind the fund drive for the Toronto
East General Hospital by staging a benefit entertainment at the theatre
on Sunday, Jan. 22, with a number of well-known artists contributing
their services.

e e e

Manager Joe Lesave of the Capitol Theatre, Windsor, offered a
“Bargain Day” Jan. 16 when he introduced the new picture, “View from
Pompey’s Head’, in advance showing all day in combination with “Good
Morning Miss Dove” which was having the last day of its run.

® e e

The touring stage show, the Hot From Harlem Revue, now doing
the Odeon circuit in Ontario, filled a two-day engagement Jan. 23-24 at
the Kingston Odeon following earlier appearances at St. Catharines.

Vaneouver

Walter Mead owner of the Paramount Drive-in at Burnaby is holi-
daying in Honolulu with his wife and daughter. Ditto Frank Soltice ana
family on vacation in the glamor city Hollywood.

e e e

A first label was given the Cascades owner for operating over a
full year without closing. The outdoor theatre is just over the ‘Vancouver
city limits and is operated by the Steele family. Business is reported fair.

Winnipeg

Western Theatres Ltd., Winnipeg, commence with a new policy on
March 15th. They are booking two top pictures simultaneously in four
theatres, and hope to continue this policy at least twice a month. The
same policy will also apply to their other houses on a day dnd date basis
to follow the original four.

Workmen have been operating on an around the clock schedule at
the Paris Theatre in St. Boniface. Fire destroyed the Provencher Block,
next door to the Paris on Sunday, Jan. 15th. Severe smoke and seepage
damage forced closing of the theatre for three days.

e e e

The Annual Movie Bonspiel will be held on Monday, March Sth, at
the Maple Leaf Curling Club. Visitors to Film Row included Nick Mag-
noski, Russell, Man.; Clayton Bailey, Dryden, Ont.; Arnold Bercovich,
Broadway, Regina.

Maritimes

Mr. F. Gordon Spencer presented two cheques at the beginning of
the 1956 term that have been donated annually by the F. G. Spencer
Company Limited for many years to the leaders in French and History
classes at the Saint John High School.

Millions of dollars’ damage resulted in last week’s storm in the
Maritime Provinces—many theatres lost at least one day’s showing—
shipment of films, etc. were delayed because of washouts. One million
dollars damage was reported in the small town of Shediac, New Bruns-

wick—rather ironically the local theatre was playing “It's Always Fair.

Weather.”

PAGE THREE

Diana Dors, JARO
Makes Hit In Canada

Blind River: Twenty-five men
working on an isolated site at Blind
River, Ontario, wanted glamorous
Diana Dors for Christmas. The

workers employed by the Goodrich
Rubber Company are __ installing
rubber linings in tanks connected
with the atomic research project.
When asked by the management
what they would like for Christmas
entertainment, they answered with
one voice — Diana Dors!

The beautiful British film star
has sent a personally autographed
photograph to each man. It is ob-
vious from this that although the
location is Blind River . . . there is
nothing wrong with the eyesight of
the men that were forced to spend
Christmas there.

Princess Margaret
At “Troy” Premiere

Toronto: Princess Margaret will
honor the London premiere of
Warner Bros.’ fabulous Cinema-
Scope and WarnerColor epic,
“Helen of Troy,” when she heads
a distinguished list of notables who
will be present at the gala open-
ing at London’s Warner Theatre
on the evening of January 26th.

The Princess will also view the
young ladies who are competing
for the honor of being the British
“Helen of Troy” at the opening;
and will examine the fashion de-
signs and hair styles created for
the winning beauty by England's
leading dress designers, hairdress-
ers, and jewellers. It is expected
that the British “Helen” will be
introduced formally to Her Royal
Highness at the premiere,

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THE CANADIAN MOVING PICTURE DIGEST, Authorized as Second Class Mail, Post Office Department, Ottawa. Jay L. Smith, Editor-in-Chief; Max Chic, Assoc. Editor. Correspon-
dents: Bruce Peacock, Regina; Libby Bookhalter, Winnipeg; Jack Droy, Vancouver; Will McLaughlin, Ottawa; Bill Press, Toronto; Helen Crawley, St. John. Address all mail to Publish-
er, Canadian Moving Picture Digest Compony, Ltd., 21 Dundes Square, Toronto. Telephone: EMpire 8-8696. Cable: Raydigest. Est. 1915, Publication weekly. Subscription: $5.00 yearly.

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PAGE SIX

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Outhe Gea

~-- (Continued from Page 1)--~

ed by Charles S. Chaplin, the
Committee endorsed a proposed
Audience Participation Plan, which
will tie-in with the forthcoming
Academy Awards. Following in
the wake of the successful COM-
PO Audience Awards Poll held in
theatres throughout the U.S., the
Canadian scheme will allow the
public to vote in the top six cate-
gories of the Academy Awards,
Prizes, promoted by the jocal thea-
tre managers from local merchants
will be awarded in each partici-
pating town, to the theatre patrons
who in their voting, come closest
to the actual list of Oscar winners.

Beauty of the scheme, from the
standpoint of the exhibitors, is
that unlike so many other publi-
city schemes initiated in the Indus-
try in the past, the cost will be a
minimum to the theatres, com-
prising only the cost of a special
trailer, the actual printing cost of
the ballots, and the cost of special
lobby display signs PLUS of
course, the amount of work each
theatre manager or owner is will-
ing to put into the scheme, to help
put it over. However, there are
very few theatre owners, and cer-
tainly the circuits hope, very few
theatre managers, that are unwill-
ing to put out that extra effort to
stimulate theatre attendance gen-
erally, and to get people back in-
to the theatre-going habit.

Manuals for the Audience Par-
ticipation Plan (reprinted in this
issue) are in work right now, and
will be mailed out to all provin-
cial theatre associations for dis-
persement just as soon as possible.
When you get your manual, read
it over carefully, and then roli up
your sleeves to participate in what
may well prove to be the most
progressive Public Relations step
our Industry has taken in Canada,
in the past ten years.

20th-FOX

(Continued from Page 1)
crease, which, it was said, will
represent an investment “in ex-
cess of $70,000,000,” were map-
ped at recent meetings in New
York by Spyros P. Skouras, presi-
dent, and will be discussed at a
special Canadian sales meeting,
January 29-31, called by Fox’s
Canadian gen.-mgr. Peter Myers.
All branch managers, salesmen and
bookers will be in attendance.
Guests of honor at the sessions
will be Bill Gehring, asst. gen.-
sales mgr; Arthur Silverstone, sales
mgr. and Rodney Bush.

The Fox program is the most

@

ambitious projected for the year
by any of the big companies and,
if it can be carried out success-
fully, might well cause other
studios to gear again for mass pro-
duction.

Included in the list of major
properties, representing one of the
most ambitious undertakings by a
single company in the history of
the motion picture industry, are
two of Rodgers and Hammerstein’s
most successful musical presenta-
tions, nine Broadway stage hits
and 14 of the nation’s best-selling
novels. All pictures will be produc-
ed in 35 mm. or the new 55 mm.
CinemaScope.

The two productions launching
the new CinemaScope 55 mm. pro-
cess are Rodgers and Hammer-
stein’s “Carousel,” already com-
pleted, and “The King and I,”
currently in production.

“Carousel” will be released at
Easter at advanced admission
prices through Famous Players key
houses, “The King and I” will be
ready for release in certain thea-
tres as early as September, 1956.

Mr. Zanuck currently is working
on the best-selling novel “The Man
in the Gray Flannel Suit” by Sloan
Wilson, screenplay and direction
by Nunnally Johnson, and star-
ring Gregory Peck, Jennifer Jones
and Fredric March. Also on Za-
nuck’s slate is another best-seller.
the new novel “Island in the Sun”
by Alec Waugh.

Producer Buddy Adler will start
1956 off with his production of
“The Lieutenant Wore Skirts,”
starring Tom Ewell and Sheree
North. This is the company’s first
release in January. He will follow
this with the already completed
“The Bottom of the Bottle” star
ring Van Johnson, Joseph Cotten,
Ruth Roman and Jack Carson; also
a January release. Now in pro-
duction in Hawaii is Adler’s “The
Revolt of Mamie Stover,” star-
ring Jane Russell and Richard
Eagan with Joan Leslie and Agnet
Moorhead, to be released in April.
In the coming months Adler will
produce such Broadway stage hits
as: “Bus Stop,” the Broadway
comedy by William Inge, with
Josh Logan directing; “A Hatful
of Rain,” stage play by Michael
Gazzo; and “Anastasia,” a stage
Play by Marcelle Maurette (English
adaptation by Guy Bolton), Ana-
tole Litvak, director, starring In-
grid Bergman.

Two novels on Adler’s slate are
“The Day the Century Ended”
starring Robert Wagner, Cameron
Mitchell; and “Solo.” Also on the
schedule is “Heaven Knows, Mr.
Allison,” a novel by Charles Shaw,
a Buddy Adler - Eugene Frenke
production starring Deborah Kerr.

“plercT

Other producers and their as-
signments:

Samuel G. Engel: Stage hits—
“Bernardine,” “A Roomful of
Roses,” “Boy on a Dolphin,” direc-
tor, Jean Negulesco.

Nunnally Johnson: “Do Re Mi,”
“Oh Men, Oh Women,” Broadway
play by Edward Chodorov.

Charles Brackett: “The Sixth of
June,” starring Robert Taylor,
Richard Todd, Dana Wynter and

JANUARY 28, 1956

Edmund O’Brien; “The Desk Set,”
a Broadway stage hit; “The Way-
ward Bus,” a novel by John Stein-
beck.

Henry Ephron: “23 Paces to
Baker Street,” starring Van John-
son, Vera Miles, Cecil Parker, now
in production in England and slat-
ed for April release; Cole Porter’s
“Can Can,’ Broadway musical
written by Cole Porter and Abe
Burrows.

Vaughan Announces 2 A Month
From Republic Pictures In ’56

Toronto: A twelve to $15,000,000 expenditure for film production
and preparation by Republic Studios in the first six months of 1956
was announced here by JARO General Manager Frank Vaughan, dis-

tributors in Canada of Republic
product. In announcing the figure,
which is approximately double the
expenditure earmarked for pro-
duction in former years, Vaughan
stated that Republic would release
about 2 pictures a month.

Vaughan pointed out that Re-
public Studios’ production and re-
leasing program for 1956 will be
the greatest in the 20 year history
of the company with approximate-
ly ten top budget features com-
pleted and ready for distribution
and nearly 50 story properties in
various stages of preparation.

In outlining new product com-
pleted and ready for distribution
Vaughan placed particular em-
phasis on the following features:

“Come Next Spring,” starring
Ann Sheridan, Steve Cochran and
Walter Brennan. Filmed in Tru-
color, this film has already been
selected as a picture of the month
by Parent’s Magazine and has re-
ceived many accolades from the
national magazines.

Zane Greys famous novel,
“The Maverick Queen,” will be
the first Republic picture to utilize
the company’s new anamorphic
lens trademarked Naturama.

“The Maverick Queen” stars
Barbara Stanwyck, Barry Sullivan,
Scott Brady and Mary Murphy. It
was filmed in Trucolor.

Adding to the strong releasing
lineup are such pictures as the
William Dieterle production, “Ma-
gic Fire,” produced in Munich and
Rome in Trucolor with a cast of
thousands headed by Yvonne De
Carlo, Carlos Thompson, Rita
Gam, Valentina Cortese and Alan
Badel and dealing with the life
and loves of immortal composer
Richard Wagner; “Flame of the
Islands,” a romantic adventure
drama filmed in Trucolor in the
colorful Bahamas and _ starring
Yvonne De Carlo, Howard Duff
and Zachary Scott.

Complementing the current re-

lease roster are topical subjects
right from the newspaper headlines
such as “When Gangland Strikes”
and “And Suddenly You Run.”
Other outstanding attractions on
the upcoming release chart are
“Circus Girl,” a colorful epic of
the big top, “Zanzabuku,” an ad-
venture story of the dark conti-
nent, “Trilogy” and “Stranger At
My Door.”

Vaughan pointed out that the
above lineup was only a fore-
runner of important product com-
ing from Republic for theatrical
exhibition during 1956. Cameras
are currently turning on one of
the company’s most important films
for the new season. This is “Lis-
bon,” being filmed in Portugal and
utilizing wide screen Naturama
and Trucolor. Cast toppers are Ray
Milland, Maureen O’Hara, Claude
Rains, Yvonne Furneaux, a new
British sensation, and _ Francis
Lederer. Milland is also producing
and directing.

Now being completed is “Da-
kota Incident,” which stars Linda
Darnell, Dale Robertson, John
Lund and Ward Bond. This picture
is also being filmed in Trucolor.

This month of January ushers
in one of Republic’s heaviest
schedules with the launching of
production on “Acapulco,” to be
filmed in Mexico in Trucolor;
“Annie Jordan,” from the widely
read novel by Mary Brinker Post,
to be filmed in Naturama and Tru-
color, and the Mickey Rooney pic-
ture, “Hinky Dinky Parlez Vous’
in which he appears with Wally
Cox (Mr. Peepers of TV) and
Jerry Colonna,

In highly competitive bidding
against practically every film com-
pany Republic secured the screen
rights to the best-selling John D.
Fitzgerald novel, “Papa Married
A Mormon.” This property will be
filmed in Trucolor and Naturama
with a top star cast.

4
|
;

|
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H

CANADIAN
Vee

JAY L. SMITH
EDITOR AND
PUBLISHER

MOVING PICTURE

aaee
P &

RAY LEWIS
FOUNDER
1915-1954

FIRST WITH THE FILM NEWS IN CANADA
Published by CANADIAN MOVING PICTURE DIGEST COMPANY LIMITED

VOL. 48, NO. 5

RKO Plans Good

RKO’s Thomas O’Neil High On
Future Of Film Business

New York: With the merger between General Teleradio, Inc., and
RKO Radio Pictures, Inc., having been approved by the U.S.A. Federal
Communications Commission and the organization to be known here-
after as RKO Teleradio Pictures, Inc., president Thomas O’Neil and
president of the subsidiary, RKO Radio Pictures, Daniel O’Shea an-
nounced at a press conference last week:

(1) RKO will make a total of 17 pictures in 1956 at a total produc-
tion cost of 19 millions, which will include some independently-made
films.

(2) RKO will release approximately 20 films during the year at the
rate of about one-and-a-half per month.

(3) Several co-production deals are in the works, one abroad and
one domestically.

(4) RKO is in business both to produce and distribute films the-
atrically and, in addition, films will be made at the studio for television
consumption.

(5) Both executives are very high on the future of the motion pic-
ture business.

(6) There has been no evidence of exhibitor hostility to the recent
sale of some 740 films made prior to 1948 for use on TV domestically.

(7) There will not be any competition between RKO pictures on
TV and RKO pictures in theatres. O’Neil opined that the films sold
were old releases, that they would be competing with theatre releases in
color, in wide-screen processes, and that those on TV would replace
other programs which possibly might be bigger and better as far as

JANUARY 28, 1956

News For Exhibs.

Toronto: “Product, not promises, is the essence of the statements
made in this issue by the heads of RKO. These statements are a source
of great satisfaction to all the members of RKO Distributing Corpora-
tion of Canada, and should be
even better news to Canadian. ex-
hibitors, large and small, the cir-
cuits and independents. We are all
aware of the conditions which
have existed in our industry in re-
cent times, and we should be
equally aware of the circumstances
which have caused these condi-
tions.

“The bugaboo of TV is not the
answer, as is evidenced by the fact
that good pictures not only gross
as much as in previous years, but
in most instances roll up greater
grosses than ever dreamed off. It

(See LABOW Page 8)

By JACK LABOW

RKO In Full Swing-Spending
$22,500,000 On 11 Features

Hollywood: Daniel T. O’Shea, president of RKO Radio Pictures,
returned to Hollywood January 16th and disclosed that he has allocated
$22,500,000 as the over-all budget for the first 11 pictures which will
be produced by the RKO Studio

during the first six months of be made shortly.
1956. The 11 RKO © productions,

audience draw was concerned.

Ben Bernie Story
From RKO Soon

Hollywood: Negotiations for the
filming of the life story of Ben
Bernie, one of the immortals of
show business, have been com-
pleted by RKO Radio Pictures with
the estate of the late violinist and
band leader through his brother,
Herman Bernie.

Under the tile of “The Old
Maestro,” by which the cigar-
smoking musician-comedian was
known to millions of theatre-goers,
film and radio fans and nightclub
patrons, the picture will be read-
ied for early filming, it was an-
nounced by William Dozier, Vice
President in Charge of Production.

Oscar Brodney, who wrote the
screenplay for “The Glenn Miller
Story” for Universal-International,
has obtained his release from that
studio in order to write the script
for “The Old Maestro.”

“Underdog”

Hollywood: Walter Wanger has
bought the screen rights to “Un-
derdog,” a new novel by W. R.
Burnett. It will be the basis for
the first of six pictures he has con-
tracted to produce for RKO.

The book, to be brought out in
the fall by Alfred Knopf, is about
a neurotic ex-soldier who becomes
involuntarily involved in a melo-
dramatic crime.

Mr. Burnett has agreed to write
the screen play,

Sam Fuller Signed

Hollywood: RKO _ concluded
negotiations with Samuel Fuller
for the versatile and talented film
maker to write, direct and produce
four motion pictures.

Globe Enterprises, Inc., Fuller’s

‘independent motion picture organi-

ation, completed the negotiations
with RKO.

O’Shea announced that a second
group of top quality motion pic-
tures with a budget comparable to
the 11 already announced will be
made by the new RKO manage-
ment in the future. Additionally,
the RKO president stated that the
consummation of agreements with
two top independent producers will

DANIEL O’SHEA

budgeted at $22,5000,000, include:

“The First Traveling Saleslady,”
starring Ginger Rogers, to be pro-
duced and directed by Arthur Lu-
bin.

“Back From Eternity,” starring
Robert Ryan and Keith Andes with
an all-star cast, produced and di-

(See FULL SWING Page 8)

THOMAS O’NEIL

NE TTT

PAGE EIGHT

FULL SWING

(Continued from Page 1)

rected by John Farrow.

“Tension at Table Rock,” a ma-
jor western-type production, to be
produced by Sam Wiesenthal.

“Beyond a Reasonable Doubt,”
starring Dana Andrews, produced
by Bert Friedlob and directed by
Fritz Lang.

“Stage Struck,” starring Jean
Simmons.

“A Bundle of Joy,” co-starring
Debbie Reynolds and Eddie Fisher,
to be produced by Edmund Grain-
ger.

“A Farewell to Arms,” the Er-
nest Hemingway classic, starring
Jennifer Jones, to be produced by
David O. Selznick.

“Misty,” to be produced by
Ralph Dietrich and Martin Ber-
keley with an all-star cast.

“The Syndicate,” produced by
the King Bros., with a cast of
famous players new to the screen.

“Cash McCall,” the current best
selling novel by Cameron Haw-
ley; top stars are asking RKO
for the right to portray the title
role.

“Is This Our Son?”’, from the
prize-winning story by Robert Do-
zier.

It is the intent of the company,
according to O’Shea, to maintain
a steady production flow at the
RKO Studio throughout the year,

An indication of the forthcom-
ing production intent is the fact
that while one picture, “The First
Traveling Saleslady,” will begin
filming in January, three films are
scheduled for February — “Back
From Eternity,” “Beyond a Reas-
onable Doubt” and “Tension at
Table Rock;” two in March —
“Stage Struck” and “A Bundle of
Joy”; one in April — “The Syn-
dicate”; one in May — “Cash
McCall,” and three in June —
David O. Selznick’s “A Farewell
to Arms,” “Misty” and “Is This
Our Son?”

RKO Studio Signs
Contract Player

Hollywood: Venetia Stevenson,
blonde, blue-eyed and 17, became
the first contract player to be sign-
ed by the new RKO Radio Studio.

Daughter of Director Robert
Stevenson and actress Anna Lee,
Venetia was signed almost on sight
by William Dozier, Vice President
in Charge of Production at RKO.

The statuesque young lady will
be screen tested next week for a

_ leading role in “Back from Eter-

nity,” which John Farrow will
produce and direct for RKO. Al-
ready cast in “Back from Eternity”
are Robert Ryan and Keith Andes.

S

LABOW

(Continued from Page 1)
is therefore apparent that what we
have been suffering from is a scar-
city of top pictures.

“The new RKO has made plans
to fill this gap; to ensure a steady
flow of quality product that must
manifest itself in better grosses in
all types of theatres.

“This great motion picture in-
dustry of ours can very simply be
divided into three phases: produc-
tion, distribution, and exhibition.
In this issue you will read about
the production plans of RKO. You
will read not only about the plans,
but of pictures now in production
and pictures already produced. I
have seen some of these pictures. I
think they are the greatest that
have ever come out under the RKO
banner. I know that these pictures
which I have seen, such as THE
CONQUEROR and THE BRAVE
AND THE BOLD, are only a fore-
runner of what we have coming. It
is obvious, therefore, that as far as
the production end of this com-
pany is concerned, the results will
be more than adequate; will in fact
surpass anything that has ever
been done at RKO.

“From a distributing point of
view RKO Distributing Corpora-
tion of Canada has always enjoyed
an excellent relationship with ex-
hibitors. Our sales policy has al-
ways been a realistic one, and will
continue to be so. But in the dis-
tribution of motion pictures there
has long been an attitude that the
distributor and the exhibitor are
on opposite sides of the fence.
Nothing could be further from the
truth. Our interests are mutual.
RKO on the one hand has the duty
of producing top product and dis-
tributing it in a realistic fashion.
That is our duty to the exhibitors.
The exhibitors, on the other hand,
have the duty of making it profit-
able for us to produce profitable
pictures for them. And if we are to
be realistic in our approach to the
exhibitors and the exhibitors’ prob-
lems, the exhibitors must be equal-
ly realistic in their approach to
the grossing potential of our pic-
tures, and must make it possible
for our quality product to earn for
us in order that we can continue
to produce top grossing produc-
tions. To me the keynote of exhi-
bition is that the exhibitor, after
paying his film rental, is left with
an equitable profit. Under these
circumstances the film rental is of
no consequence.

RKO has long been known as
The Showmanship Company. This
is a title which we do not lightly
regard, and each exhibitor may be
certain that we will do more than

“piercer

our duty in preselling our pictures
to the public. In these pre-selling
campaigns we do not ask the ex-
hibitor to bear any of the cost. We
consider this a part of our duty.
But again this duty engenders a
duty on the part of the exhibitor.
The competition for the entertain-
ment dollar is fiercer than it ever
has been. The exhibitor can no
longer complacently sit back and
say “RKO has done a great job of
pre-selling this picture. All I have
to do is put up a one sheet, show
a trailer, and then run the pic-
tures.” The exhibitor must be a
showman. The exhibitor must make
local tieups. He must use ingenu-
ity in order to make as great a
number of people as possible in
his area aware of the fact that a
certain attraction is playing in his
theatre at a certain time. He must
help to make the public conscious
again of the fact that in the mo-

JANUARY 28, 1956

tion picture theatre resides the
greatest entertainment in the
world, cheaper than any other
form of entertainment in the area.

“The people who are now at the
head of RKO have accomplished
the phenomenal in reactivating a
dormant organization within a
short period of time. The most
vital force in the industry today is
RKO, as indicated by the daily
stories breaking in every trade
paper. The new RKO is interested
in making money. We recognize
that the only method by which
this can be achieved is by produc-
ing pictures of a calibre which
make money for the exhibitor.

“I have confidence in the future
of this great industry. I have con-
fidence in the bright future of
RKO. Let us all work with this
feeling of confidence and only
good can result.”

Eleven Top Pictures Ready From
RKO, Comedy—Drama—Action

Toronto: RKO’s current releases
already set are in January. “Glory”
in SuperScope and color, starring
Margaret O’Brien; “Postmark for
Danger” with Terry Moore and
“Cash On Delivery” top casting
Shelley Winters.

In February, “Slightly Scarlett”
SuperScope and Technicolor, star-
ring John Payne and Rhonda
Fleming with Patrick Barr and
Elizabeth Allan.

For March release, “The Bold
and the Brave,” SuperScope with
Wendell Corey and Mickey Roo-
ney and for its Easter release “The
Conqueror,” multi-million spec-
tacle in CinemaScope and Techni-
color, with John Wayne, Susan
Hayward and an all star cast.

In April, “Great Day in the
Morning,” SuperScope and Tech-
nicolor with Virginia Mayo and
Robert Stack; “The Way Out” star-
ring Mona Freeman and Gene
Nelson and “While The City
Sleeps” with an all star cast of

Rhonda Fleming, Ida Lupino,
Thomas Mitchell, Sally. Forest,
Dana Andrews, Howard Duff,

James Craig, George Sanders and
Vincent Price.

For May, “The Brave One”
CinemaScope and Technicolor with
Michel Ray and “Barbados Quest.”

Up coming production already
scheduled, to be finished this year
are “The First Travelling Sales-
lady,’ the production of Bert
Friedlob’s “Beyond A Reasonable
Doubt” directed by Fritz Lang and
starring Dana Andrews; “Back
From Eternity” produced and di-
rected by John Farrow, starring
Robert Ryan.

Two A Month From
RKO’s Studio-Dozier

Hollywood: The first film to be
sponsored by RKO studio’s new
owners, General Teleradio, Inc., is
scheduled to go before the cam-
eras the fourth week in January.
It is titled “The First Traveling
Saleslady” and will be directed and
produced by Lubin with Ginger
Rogers.

Mr. Dozier said that his aim is
to gear RKO _ production as
quickly as possible to the point
where the studio can send two
pictures a month to its distributing
organization for release to theatres.
He said the company itself would
make pictures and that staff pro-
ducers, writers, directors and a
roster of contract performers were
in the process of being assembled
for this purpose. He added that
RKO also would make deals with
independent producers and_ pro-
vide them with financing as well as
production and distribution facili-
ties.

Mr. Dozier said that David O.
Selznick, who has his own inde-
pendent company within the RKO
framework, is endeavoring to put
an unannounced picture into pro-
duction before he tackles Ernest
Hemingway’s “A _ Farewell to
Arms.” The latter is not slated to
be started before early summer.

He stressed that re-establish-
ment of the company as an impor-
tant contributor to theatrical film
production was the primary goal
of himself,

4

Destined to spearhead

Yn etek

the parade of hits coming

RKO

CONQUEROR

— > ee ie

GLORY

MARGARET O'BRIEN + WALTER BRENNAN + CHARLOTTE GREENWOOD

TECHNIGOLOR

POSTMARK .

TERRY MOORE * ROBERT BEATTY WILLIAM SYLVESTER

” CASH ON DELIVERY

SHELLEY WINTERS « PEGGY CUMMINS - JOHN GREGSON

SUGHT ey Ss CARLET

JOHN PAYNE*ARLENE DAHL* RHONDA FLEMING SUPERSCOPE

TECHNICOLOR

An <i? 6

The Brain Machine

PATRICK BARR: ELIZABETH ALLAN + MAXWELL REED

eee

ear Weal

HOWARD HUGHES ioe —
THE

| CONQUEROR

JOHN WAYNE - SUSAN HAYWARD —

-CINEmaScoPE *

TECHNICOLOR

DAVID O. SELZNICK presents

aL bf of < | LAURENCE OLIVIER * JOAN FONTAINE

GEORGE SANDERS * JUDITH ANDERSON

| Keb
The Bold and the Brave

» DON TAYLOR + NICOLE Milam SUPERSCOPE

WENDELL COREY » MICKEY ROONEY

; ROBERT MITCHUM
ONE MINUTE TO ZERO aw aw:

GREAT DAY
IN| THE MORNING
VIRGINIA MAYO » ROBERT STACK * RUTH ROMAN

THIE WAW OUT we

TIE BIS SLR. eatin ie wom

While the City Sleeps

DANA ANDREWS © RHONDA FLEMING © IDA LUPINO » GEORGE SANDERS + THOMAS MITCHELL » SALLY FORREST

|RKO.

K
ADI
PICTURES

a

PAGE TWELVE

“pIECEST

JANUARY 28, 1956

A PLAY TO STIMULATE INTEREST IV MOTION PICTURES

The following ideas are suggest-
ed for stimulating public interest
in motion pictures throughout
Canada. It is hoped that exhibitors
everywhere will take part in the
plan. The degree of its success
hinges entirely on the showman-
ship and enthusiasm of the mana-
gers. Theatres of every size and in
every locality can participate for
it demands only a small cash out-
lay for ballots and trailer.

The plan, briefly, is to invite the
public to match their knowledge
of motion pictures and film stars
against the final vote that will de-
termine the winners of Academy
Awards to be announced on
March 2\st.

An incomplete ballot is printed
on this page. The nominations, as
announced by the Academy on
February 18th, must be added. in
the proper spaces assigned to each
category. Arrangements should be
made to have a printer set up the
form as shown here so that the bal-
lot can be delivered without delay
after the nominations are known.
Nominations will be announced
via TV over CBC in Canada at
9 p.m. EST on the above date,
also via radio.

In towns where there are a
number of theatres all should join
together so that printing costs of
the ballots can be reduced. Each
theatre should pledge to take (x)
thousand. Small town theatres
could place their orders through
managers in larger towns, or
through Exhibitor Associations. In-
structions should be given the prin-
ter to keep the form standing in
case of re-runs required.

Merchandise prizes can be pro-
moted by individual theatres. Pub-
lic interest will be enlivened more
if groups of theatres join in pre-
moting major prizes. Certainly in
cities where there are from two
to 50 theatres nothing should pre-
vent all from joining together to
make this the biggest stimulant to
arouse public interest in “movies”
that has ever been attempted in
Canada. Theatres should contribute
a season’s pass for the whole fam-
ily to the prize list. Prizes should
be displayed in theatre lobbies
and merchants tie in with window
displays.

Ballots for voting should be dis-
tributed by theatres and by mer-
chants donating prizes only. Bal-
lot must be made available to any-
one without requiring them to pur-
chase admission to the theatre.
They must, therefore, be made
available in the lobby to comply
with all law requirements.

S

In case of ties a drawing for
winners of first, second, third, etc.
prizes must be held in the lobby of
a theatre and NOT FROM A
STAGE. If a group of managers
cannot agree upon a theatre for
the drawing then it must be held in
a place approved by local regula-
tions.

Every effort should be made to
get newspapers to sponsor the
contest because of the vast public
interest in the Academy Awards.
If their support can be obtained
the official ballot should be pub-
lished in the newspaper with the
names of theatres and merchants
where they can be obtained. News-
papers may also desire to publish
the vote standing at intervals dur-
ing the contest. The votes as re-
corded should be made available
to the paper if desired.

The following trailer can be cr-
dered from Associated Screen
News, 2000 Northcliffe Blvd.,
Montreal 28, which supports this
plan by supplying the trailer at
actual cost of $6.00 each.

Frame 1
DO YOU KNOW
WHO WILL WIN THE
ACADEMY AWARDS?

Frame 2
For (1) Best Picture of 1955

(2) Best Actor

(3) Best Actress

(4) Best Supporting Actor
(5) Best Supporting Actress
(6) Best Director

(7) Best British or Foreign

Picture

Frame 3

HERE’S YOUR CHANCE TO

MATCH YOUR SELECTIONS
AGAINST THE EXPERTS

Frame 4
OBTAIN A BALLOT LISTING
THE NOMINATIONS FOR
AWARDS
IN THE LOBBY OF THIS
THEATRE AND CAST YOUR
BALLOT NOW!

Frame 5

WINNERS PROCLAIMED
AFTER ACADEMY AWARDS

ARE ANNOUNCED ON

MARCH 2ist

VOTE TODAY AND VOTE AS

OFTEN AS YOU LIKE!
BALLOTS ACCEPTED UP TO
MIDNIGHT, TUES., MAR. 20th

Trailers have been put into pro-
duction and they should be order-
ed in quantity lots where possible.
Obviously the trailer cannot be
used on the screen until the ballots
are printed but orders should be
placed now.

FROM THE

MOTION PICTURE INDUSTRY COUNCIL
PUBLIC RELATIONS COMMITTEE
CHAIRMAN, CHARLES S. CHAPLIN

Public Selection
OF

Academy Award Winners

OFFICIAL BALLOT

Winners will be determined by the results of the
Motion Picture Academy Awards as announced
on March 21, 1956.

Select your choice by a check mark (#) in the box opposite the
name you think will win the Academy Award.

Voting closes at midnight, March 20, 1956.
In case of ties—winner will be decided by public draw.

BEST PICTURE BEST SUPPORTING ACTOR

BOO Pe re She ate ee
Lig 2 yee ae © eo eo
See a, Se a ee
Pe tae Tose aa meee Boer
Ue Pl ee
err Secu BEST SUPPORTING
ACTRESS
Gia Page ey ee oO
a Pi ee
Ee ae oe ee A ee
Pn ctarce Saye Se eae ee eg
eae ee OU Sane Potteries cee
Be ee ee 7
BEST ACTRESS BEST DIRECTOR
ee ee Lee te ee ee ee
Be BN aL eke Aho a igo een ey on ae
Pe eee eee ee A ee ee Rae
fobs Gags ieee male i oe ee een Meg een
ee ee re Peg oe ee

BEST BRITISH or
FOREIGN PICTURE

abe iar un cov aN catenin aie ceed ist O
Pip Ua asec toseelery cok yiceee ras eee He
pew ea enciate Hite Pees Gem aan ea, ae eae eee. CD
SEIN Pers ste chr eet es CAN es 0
Rierag Genet waar tae ee Hg 0
This Ballot is made available to
anyORE and Vole: is accepted |e
without requiring admission to NAME 2 ee eas
any theatre.
Ballots must be deposited in
Ballot Boxes located in the lob- Pap) lane etl RIES Ap alia ale es Hm a/R GMa decviale aby :pherb le pia m Grace erate
bies of participating theatres. ADDRESS
No person connected with the
monon pictire indistry is Elie See A a
gible to vote. TELEPHONE

JANUARY 28, 1956

es stesso

‘SCOPE 55

(Continued from Page 1)
CinemaScope 55 in a_- special
demonstration film.

Narrated by Darryl F. Zanuck,
studio production head, the reel
both introduces CinemaScope 55—
through actual scenes from the
first picture ever shot in the pro-
cess, Rodgers and Hammerstein’s
“Carousel,” as well as the second,
currently in production, “The King
and I” and emphasizes its sig-
nificant advantages in both pro-
duction and exhibition.

The decision to use 55 mm. film
followed extensive tests over a
period of many months including
experimentation with all sizes of
mm, 70mm., 65 mm., and55mm.,,
Mr. Zanuck said. The 55 mm., pro-
viding four times the area of the
frame on 35 mm. film, was finally
chosen as the best, he emphasiz-
ed.

The new process provides com-
plete focus and definition at all
times, regardless of the distance it
is projected, surpassing anything
developed to date for the produc-
tion of motion pictures. Every
scene is needle sharp, free from all
distortions at the far edges and
top and bottom of the screen.

Although the cameras, develop-
ed at a cost of $50,000 each to the
studio, shoot a 55 mm. negative,
this negative can be reduced to a
35 mm. print with complete fideli-
ty for projection in theatres
throughout the world. In other
words, theatres will not have to
have any new equipment whatso-
ever to take full advantage of this
revolutionary process.

Particularly noticeable will be
the freedom from grain and the
complete feeling of audience parti-
cipation in the dramatic scenes.
Each number of the amazingly
beautiful demonstration footage
was chosen to. illustrate every
phase of the new process, both in-
doors and outdoors, close-ups, long
shots and group shots.

The reel differs from the one
shown recently in New York, Los
Angeles and Chicago in that high-
light footage from “The King and
I,” second production in Cinema-
Scope 55, will be presented for
the first time.

By the time showings of the
demonstration reel are completed,
more than 200,000 exhibitors, press
representatives and other opinion
makers will have seen it as the
first step in a world-wide program
launching the process.

“Any amateur photographer
knows that when you enlarge a
snapshot or a piece of film, the
more you enlarge it the more the
‘Mentos axe’

SET |

grain becomes apparent,’ Mr.
Zanuck points out. “This is simple
ABC.

“Our scientists have reversed the
precess. By shooting it on the large
film and reducing it to 35 mm..,
we have totally eliminated grain.
More than this, we have eliminat-
ed the bothersome fall-off in focus
on the right or left sides of the
Screen, and we believe we are the
ONLY system that has totally eli-
minated distortion.”

Mr. Zanuck also emphasizes
that while Twentieth Century-Fox
planned to exhibit certain big at-
tractions in specially equipped
theatres on full 55 mm_projec-
tion machines, the main objective
in developing the process was to
bring the perfection of its photog-
raphy into every theatre, large or
small, throughout the world.

The studio head pays full tri-
bute to Spyros P. Skouras, presi-
dent of the film company, as the
moving force behind the new de-
velopments, praising him for never
losing sight of the fact that com-
petition can only be defeated by
giving audiences something better
than they have had before.

BINGO

(Continued from Page 1)

men Club delegation asked police
commission for a permit to run
bingo on a scale similar to that
now being operated in Ottawa,
with at least two autos and scores
of cash prizes being given away
at the games.

In North Vancouver a_ bingo
game is scheduled for Feb. 4, with
a jackpot prize of $1000 in cash
and 19 other smaller cash prizes
being offered by North Vancouver
Kinsmen.

In Edmonton a man who won a
$12,000 house at a Lions Club
bingo appeared in court on a
charge of cheating.

At the same time, a delegation
of Edmonton churchmen asked the
Alberta Government for tighter re-
strictions on bingo games.

Pasek was arrested Thursday
night, the day after 6,400 persons
paid $5 admission to the Edmon-
ton Gardens to try for $16,000 in
bingo prizes.

The delegation of ministers, rep-
resenting the Edmonton and Dis-
trict Council of Churches, asked
clarification of the Criminal Code
regarding lotteries; interpretation
of the section allowing occasional
bingo games; that a $50 limit on
prizes be set, and mandatory filing
of auditors’ statements by bingo
operators.

The church brief, presented to
Premier E. C. Manning, who is
also attorney-general, was prepar-
ed before police started investiga-

jas moves NeTHRE

“BDIereT

tion into the house bingo.

“At present we feel many orga-
nizations and groups are morally
and technically guilty of acts of
bad citizenship in respect of gam-
bling or lotteries through . . . big
prize bingo,” the brief said,

The churchmen asked the Gov-
ernment to interpret the section of
the code permitting occasional
bingo games for charitable pur-
poses.

Amidst this continuing onslaught
of monster bingo, exhibitors in
Canada are hopeful that the com-
ing session of Parliament in Ot-
tawa will vote and approve amend-
ments to the Criminal Code, which
will direct the responsible author-
ities, to license bingo games, limit-
ing their operation to games, where
the major portion, at least 90 to
95% goes to charity.

$2350 Via Foto-Nite

Halifax: With a big smile, The-
resa Muise of Halifax on Wednes-
day night, January 6th, accepted a
cheque for $2,350 — largest Foto-
Nite award ever offered by a Hali-
fax theatre.

PAGE THIRTEEN

Arch Jolley Address
Woodstock Feb. 20

Toronto: Arch H. Jolley, exe-
cutive secretary of the Motion
Picture Theatres Association of
Ontario, says he has been “snowed
under” with work since returning
from his hospital holiday but has
been able to make new arrange-
ments for speaking engagements
which had been deferred since last
November.

The first of his luncheon ap-
pearances is now scheduled for
Feb. 20 when he will address the
at Woodstock, in behalf of the
film industry. Eight other speaking
commitments will follow.

Columbia Dividend

New York: Columbia Pictures
Corporation announces that the
Board of Directors at a meeting
held Tuesday, January 17, 1956,
declared a quarterly dividend of
$1.06’4 per share on the $4.25
Cumulative Preferred stock of the
company, payable on February 15,
1956, to stockholders of record
February 1, 1956.

WOLIFOU INN;

French Canada One Hundred Years Ago ae
Depicted By The Habitants' Artist
Cornelius Krieghoff

er

A NATIONAL FILM BOARD Release
Book Wow “/hrx COLUMBIA PICTURES

PAGE FOURTEEN

That Could
‘Matter!

By MAX CHIC

No information available as to
Variety’s Tent 28 first luncheon
meeting this Thursday at the King
Edward Hotel but sure hope it's
a success .. . Dave Griesdorf back
in town and rumors as to his plans
flying thick and heavy Sam
Glasier now authorized to act as
a Notary for 20th-Fox . . . a Tes-
timonial Dinner set for February
2 in honor of Jim Powis, retiring
20th-Fox booker . tickets avail-
able from Harry Wiseman.

The Temple, Windsor, re-open-
ing on February 28 Simon
Meretsky ill for the last 7 weeks,
has everyone’s fervent well wishes
for a speedy recovery .. . Jim Har-
diman ties the knot on February
11 . . . the WOMPIs Valentine
Dance, Feb. 9 at the Seaway Motel
will hop and skip to Curly Posen’s
swing and sway musicians
Pete Myers throwing a reception
for Bill Gehring at his home next
Tuesday nite.

Chet Friedman, on tour for
“Guys & Dolls” has also spread
the word about the Audience Vot-
ing Project around, receiving en-
thusiastic support everywhere
Gordon Lightstone Jr. recalled to
Toronto to help Vie Beattie’s To-
ronto Fox branch out of a serious
personnel shortage ... Morris Stein
out to the Maritimes on a routine
business trip . . . Alexander Korda
passes away.

Paramount's hockey team still
on a winning streak E-U’s
“Benny Goodman Story” set for
day and date at the Loew’s and
Uptown, Toronto ... The Pioneers
Annual Meet a huge success
the new Board will be published
next week.

BONUS DRIVE

(Continued from Page 1)
Drive.

The Drive, which opened on
January 2 and will run to Decem-
ber 29, is patterned after a similar
Drive announced last week in
Hollywood by Republic’s _ presi-
dent, Herbert Yates.

Based on collections, the Bonus
Drive has a melon of about
$12,000 which will be cut up for
prize money amongst all branch
managers, Republic sales _repre-
sentatives and bookers, booking
Republic product. The Drive brok-
en down into quarters, with bonus
monies paid at the end of each
uarter, has no carry over from
quarter to quarter.

This month

eve WITNE??

reports on

Shipbuilding in Canada

(Lauzon)

Production of Caviar
(Temiskaming)

Air Force's New
Sub Hunter

(Greenwood)

(Ask for Eye Witness 79)

Book THIs ALL-CANADIAN

NATIONAL FILM BOARD
SERIES

EVERY MONTH THROUGH
COLUMBIA PICTURES

> aa

PP rr rrr

rans- Canada

USE THIS INFORMATION AS YOUR
GUIDE ON RELEASE DATES

TORONTO

———
—_ “4

IMPERIAL
2nd wk. The Desperate Hours
VV with Humphrey Bogart.
SHEA’S
2nd wk. Rebel Without A Cause (WB)
C’Scope & WarnerColor with James Dean.
UNIVERSITY & EGLINTON
2nd wk, Deep Blue Sea (20th-Fox)
C’Scope & Color with Vivien Leigh.
LOEW'S.
2nd wk. Man With The Gun (UA) with
Robert Mitchum.
UPTOWN

(Para.)

All That Heaven Allows (E-U) Tech.
with Jane Wyman.

ODEON
5th wk. Guys & Dolls (MGM) C’Scope

& Tech, with Marlon Brando.
TOWNE CINEMA
5th wk. African Lion (E-U) Tech.

MONTREAL

LOEW’S
2nd wk. Rains of Ranchipur (20th-Fox)
C’Scope & Color with Lana Turner.
CAPITOL
2nd wk. Rebel Without A Cause (WB)
C’Scope & WarnerColor with James Dean.
PALACE
3rd wk. Tender Trap (MGM) C’Scope &
Color with Frank Sinatra.
PRINCESS
Pearl of the South Pacific (RKO) Super-
Scope & Color with Virginia Mayo.
KENT
2nd wk. African Lion (E-U) Tech.
AVENUE
5th wk. Doctor At Sea
Tech. with Dirk Bogarde,

(JARO) VV &

WINNIPEG

CAPITOL ;
Trouble With Harry (Para.) VV & Tech.
with Edmund Gwenn.

“ODEON

1 Am A Camera (AIl.) with Julie Harris,

wl a

“ DIGEST

1956

JANUARY 28

LL

This is a composite photograph demonstrating the greater efficiency of 55mm

photography. It
more photographic information.

is acknowledged that 55mm

is deeper, richer, clearer and carries

(1) The images are radiantly bright and sharp and there is a greater feeling of
audience participation than anything seeni so far! (2) The backgrounds are as clearly
in focus as the foregrounds! (3) The illusion of depth is greater than anything seen
so far! (4) No distortion — every! seat becomes a perfect seat!

A scene from 20th-Fox’s “The King And 1,” the second of the company’s Cinema-
Scope 55 productions, parts of which will be seen at a demonstration on February 1,
at the Imperial theatre, Toronto, for trade and press.

GARRICK
4th wk, Guys & Dolls (MGM) C’Scope &
Tech. with Marlon Brando.
MET
2nd wk. The Desperate Hours (Para.)
VV & Tech. with Humphrey Bogart.
GAIETY
2nd wk, Mr. Hulot’s Holiday (JARO).

CALGARY

CAPITOL
Good Morning Miss Dove (20th-Fox)
C’Scope & Color with Jennifer Jones.
UPTOWN
1 Died A Thousand Times (WB) C’Scope
& WarnerColor with Jack Palance.
GRAND
Man With The Gun
Mitchum.
PALACE
The Desperate Hours
Humphrey Bogart,

(UA) with Robert

(Para.) VV with

TORONTO CTTEE.

(Continued from Page 1)

plan that will stimulate business
and have informed Mr. Chaplin
of our complete cooperation.” The
fact that the CBC will televise the
Academy Award nominations on
February 18 will help the plan
considerably.

An outline of a similar plan used
in Winnipeg will be published next
week with additional information
and progress reports from across
the country.